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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    YouTube is a billion person global community curating videos for every possibility. Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Genuinely engaging with our passionate YouTube community is the other part, and that helps drive our business. Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage...

  3. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    Community: Gen C thrive on community, defining what's popular on YouTube by sharing videos with friends and family. And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Gunnard Johnson, Google's Advertising Research Director...

  4. Social PR Tips to Get Fit for 2013 Digital Marketing

    Build a Community, Think Different Bidding on related terms to a recall or a community event will also let you assess just how big of a deal the subject is to your customers, because you will see how many impressions and clicks there actually were...

  5. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    It might be a forum or a community, but it's a place where you can get your promotion right in front of a sure-to-be-shopping-for-your-product demographic. As with Google, make sure you have a plan for the ad copy and calls to action.

  6. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    To do this, community building will be a top priority. Your greatest sources of natural links will come from engaged members of your community whether it be on a blog or through social channels. Having a community where users are actively engaging...

  7. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    SES is a community event where not only business is done but new friends are made every minute. A proper job of CRO includes the review of the entire web marketing process, from the initial ad (or search result), all the way through to the post...