Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). Even offline transactional data can now be onboarded into online retargeting campaigns, a...
A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. This generation is defined by the Internet, mobile, and social – consuming content when and where they want. According to Nielsen Mobile Insights Survey, Q4 2012, young...
This is helpful if you wish to view only campaigns using YouTube or other Google products. In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or...
When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. Advertising (ad impressions, clicks, traffic)
A trap that marketers fall into is building CPC campaigns with an ideal, researched, target in mind, throwing money at the thing and then hoping for the best. Monitor, Refine and Kill Off Your CPC Campaigns
If you're already testing mobile PPC, take it to the next level by incorporating display banners, mobile ad extensions, and fine-tuning conversion rates from mobile device sources. Very tight and specific campaigns/keywords structure.
Optimizing search campaigns across multiple search types and in multiple formats was the clear message sent from Google - on how to optimize for Google. Mobile and local ad revenue outlook Global and mobile search ad spends tops 3.2 billion in 2011
Janel Landis Laravie Founder, Chacka Marketing, offers this social PR tip: Everyone knows that they need to incorporate special offers and promos into their paid search campaigns, but don’t forget about positive and negative PR.
Google: Create targets for your Dynamic Search Ad campaigns. Google answered the call of advertisers looking to promote their apps for download with new Mobile App Extensions. Every year, Google introduces new ad formats, changes AdWords settings...
These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. Using the Display Ad Builder and Google Merchant center, Google will update ads in a template with products from the merchant feed.
Bringing TrueView video ads to mobile devices will make it easier to create and manage multi-screen campaigns and will give you additional reach," noted the Google Mobile Ads Blog. You can customize your ad campaigns so they reach a broad audience...
SMBs that use Constant Contact or OrangeSoda also can pull those campaigns into the dashboard. Google also continued its efforts to spark mobile advertising with the release earlier this month of its Mobile Playbook, backed up by a webcast.
Essential for checking campaigns are live, reviewing competitor copy and the search landscapes outside your current location. The contextual tool will, based on the keywords you input, suggest further keywords to add to GDN campaigns.
We have found that the most successful paid search campaigns have woven an element of multivariate landing page testing into the mix to fine-tune the messaging and content that most effectively motivates consumers to take action,” Gaylord said.
The so-called Next-Gen Keyword Contextual Targeting lets marketers see the performance of display campaigns at the individual keyword level, instead of having to use themed ad groups, as previously. The new AdWords interface, which will roll out...
Apple recently cut the minimum price it charges advertisers to run iAd mobile campaigns in the hopes of better competing with Google. In addition, Google is far and away the most dominant source of mobile data traffic produced by advertisements...
I don't know why I have this vision in mind of proper mobile campaigns being hyper local, the way it is for mobile search for example. In fact, beyond Google AdWords and Microsoft adCenter's mobile search ad offerings, I'm practically clueless.
