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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Using the inverse of the previous example, marketers can also retarget visitors who have come to...

  2. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    As with Google, make sure you have a plan for the ad copy and calls to action. You can use Google's Display Ad Builder or you can have your designer create them for you. I have a running list of the platforms and ad creative needed to run a...

  3. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    I currently have Admin access to Facebook pages and ad campaigns of several dozen different brands. Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on...