A marketer can run a targeted ad by location, industry, title, company and other specific demographics. Feeding content to Google+ from a YouTube channel or Pinterest board is a good idea. When your content is placed on Google+ it has the chance to...
The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...
For more on meta descriptions, see our posts "Crafting Your Ad For Google Organic" nd "How To Use HTML Meta Tags". If you make your good content really hard to find, then Google can't crawl, index, and rank your content.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
This new capability goes significantly beyond the useful information about how your ad is performing and who's engaging with it that is currently provided by the Google AdWords for video dashboard. Predictions are that global online video...
Google Tops Facebook in UK Digital Ad Revenues – eMarketerGoogle at 44.2 percent; Facebook at less than 5 percent. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK...
EMarketer report forecasts Yahoo will grow its U.S.search ad revenues by 7 percent to $1.23 billion in 2013, but still lose search share to Google and Microsoft. EMarketer predicts Google will remain the leader in display ad revenues in 2013 with...
Top RTB vendors will generally partner with brand safety systems that make sure your ad never appears next to content that can damage your brand. In short, it allows marketers to target users by buying display banners available in ad exchanges in...
Unless selected otherwise while setting up the ad, video playback for TrueView In-Search ads previously defaulted to the video Watch Page. With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words...
Other vendors only provide basic site information where your ad was displayed. The algorithm Google uses to match advertising sites within GDN is built off the same relevance algorithm used for organic search.
A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth.
Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. It is unclear whether Twitter prefers to hide growth patterns, tamper expectations, or maintain control over which...
Note: I wonder to what extent Google has thought about using their ad inventory to further promote this section of the site. Government or Ad Types, the website actually provides faster access to these two attributes by also including them in the...
A paid ad gives advertiser full control over messaging, promotions, and driving to specific content landing pages," Raehsler said. If my competitor takes away his brand ad, well then I can own the top spot when someone searches for their brand.
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. And the duration of the average online content video was 5.6 minutes and the...
But unlike most other media that will run your ad as long as your checks clear and you don’t violate editorial policy, Google cares very much that your ad is relevant and appealing to its users. People don’t pick up newspapers or flip through...
He holds a Master’s degree in Computer Information Systems from Bentley University and in 2012 was named the Ad Club’s Media All Star. MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to...
Google doesn't support ad testing for PLAs, but that doesn't mean that marketers shouldn't explore ad testing in order to drive performance. Much like in SEM, you don't want to spend your precious ad dollars trying to compete for placement when you...
