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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. During a live-stream event today, Google announced three key AdWords updates that will be...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics is increasingly focused on topics that were typically addressed in Google AdWords. No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all...