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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. The tool also looks at the size of ad spend in order to create benchmarks. Wasted ad spend through negative keyword management. Ad messaging optimization. If you’re unfamiliar with the AdWords Grader...

  4. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Here are the top three new or completely overhauled ad extensions you should use in your mobile campaigns to increase clicks and conversions. With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the...

  5. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    In terms of generally setting up and running your ads, you'll want to use typical best practices (e.g.doing keyword research around your focus areas, having tightly-themed campaigns, ad groups and ads to your keywords, writing copy with clear call...