SEO News

Google Ad Advertising Campaigns Placement Performance

RSS
  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. While SEM definitions are accompanied by editorial that appear to promote SEM as a combination of paid...

  2. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. These advertising options can fall by the wayside in favor of regular search network campaigns. Starting at the campaign level, and working down...

  3. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    Your managed placement ad is competing against all the other ads in the action to take the #1 position and be the only ad shown in that ad unit. The general idea is that when you choose to site target, or list a website as a managed placement, you...

  4. SES New York is a Search Expo as well as an SEM Conference

    Onward Search offers a full range of recruiting, staffing, and talent management solutions to include temporary staffing, consulting, and permanent placement options to ensure our customers have access to the right talent to get the job done.

  5. Google Mobile Advertising on the Content Network

    Create a new keyword-targeted campaign in your AdWords account (it's not yet possible to create mobile placement-targeted campaigns). Most importantly, you'll be able to run Placement Performance reports and see which sites don't perform well for...

  6. Placement-Targeted Campaigns: Taming the Beast

    As discussed in past columns, click-through-rate (CTR) is the most important factor when Google is determining quality score for placement-targeted campaigns. In an earlier column, I advised readers to monitor performance of keyword-targeted...