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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google's Shopping Campaigns will simply ignore the AdWords_Labels custom column when identifying attributes for ad groups. Before you start switching your Google ad campaigns for the Shopping update, be sure you understand the differences between...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search campaigns. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. For example, "Full House commercial" might be a keyword search for the Okinos Yogurt ad, but doesn't mention the name directly.

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google announced it would be lumping desktop and tablet device data together with the release of Enhanced Campaigns in February 2013. Early this year, Google will roll out Shopping campaigns in the US, with full global availability later in 2014.

  6. PPC Management Operations: The Ultimate Guide

    These advertising options can fall by the wayside in favor of regular search network campaigns. If you're a party of one running your own campaigns, this doesn't really apply. These trends can forge new campaigns you may not have thought of before.

  7. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? While this isn'tan ad unit on Google+, it allows...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.