SEO News

Google Ad Advertising Campaigns Content Placement Performance

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  1. SES New York is a Search Expo as well as an SEM Conference

    Onward Search offers a full range of recruiting, staffing, and talent management solutions to include temporary staffing, consulting, and permanent placement options to ensure our customers have access to the right talent to get the job done.

  2. Google Mobile Advertising on the Content Network

    Create a new keyword-targeted campaign in your AdWords account (it's not yet possible to create mobile placement-targeted campaigns). Most importantly, you'll be able to run Placement Performance reports and see which sites don't perform well for...

  3. Placement-Targeted Campaigns: Taming the Beast

    As discussed in past columns, click-through-rate (CTR) is the most important factor when Google is determining quality score for placement-targeted campaigns. In an earlier column, I advised readers to monitor performance of keyword-targeted...

  4. Tips for Google Site and Category Exclusion Tool

    Though you can choose search campaigns, you shouldn't -- the tool really only acts on keyword-targeted and placement-targeted content campaigns. Why/how the tool operates on placement targeted campaigns -- ostensibly the advertiser has specified...