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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google's Shopping Campaigns will simply ignore the AdWords_Labels custom column when identifying attributes for ad groups. Before you start switching your Google ad campaigns for the Shopping update, be sure you understand the differences between...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of...