But the left-side navigation is different with the following options: App Overview, Acquisitions, Users, Engagement and Outcomes. So now getting in to measuring mobile apps in Google Analytics (GA), Craver mentioned they have mobile app tracking...
Keep an eye on tag management in 2013, as we can likely expect several new start-ups and significant mergers and acquisitions in this area. Several companies made significant progress into garnering attention in “big data” such as SAP, Oracle...
Start-ups, mergers, acquisitions, IPOs, shake ups, break ups and make-ups - but one group of industry leaders banded together under a single label: BlueGlass. Google the speakers: Watch some of their past presentations.
The fact of the matter is they decided a long time ago to do their own maps, and we saw this coming with their acquisitions," Schmidt said. The ongoing battle between Apple and Google for supremacy in the mobile market is the "defining fight" in...
Mayer is intent on bringing talent back to Yahoo through acquisitions in which employees are part of the parcel and she is particularly interested in app developers. Even back in April of this year, Yahoo and Google were reportedly talking about...
Though the company has been undergoing a "cleaning," Google has also been making acquisitions. Google has bought web-based security tool developer VirusTotal. The company said that the deal with Google would afford it more resources and allow...
A recent TechCrunch article suggested that some insiders close to Google have rumored Google+ will not make any more social acquisitions for 2012. Google+ is now more than a year old. While Google reports that its user base continues to grow, in...
Wojcicki is knee-deep in the current antitrust talk as an important influence in the acquisitions of DoubleClick and AdMob. Google’s senior VP of advertising Susan Wojcicki was joined by FTC Chairman Jon Leibowitz for lunch yesterday in Southern...
The report credits the delay to a series of acquisitions which have occupied the attention of founder and CEO Mark Zuckerberg. Facebook's IPO has become the most eagerly-anticipated public offering since Google began trading in 2004.
Earlier this year, the company reinvested its revenues with a series of acquisitions that included aggregator service Summify and security specialist Dasient. Amazingly, Atlantic Wire is trying to hijack Twitter's birth date because Twttr launched...
But business events are something you can prepare for, said Goffman Marketers need to anticipate what people will be searching for during business or recurring events, such as trade shows, large acquisitions, or product launches.
Comparisons to Apple’s natural language voice recognition app and search tool Siri aren’t unexpected, especially given Google’s acquisitions of speech synthesis company Phonetic Arts and Clever Sense, makers of the virtual personal assistant Alfred.
Elsewhere, Microsoft has hired Federal Trade Commission (FTC) attorney, Randall Long, who led antitrust investigations into Google's acquisitions of DoubleClick and AdMob. Yahoo's woes continue after it confirmed it will lose the head of its labs...
Google Acquisitions Google has purchased the copyright management group RightsFlow for implementation on YouTube and other Google properties. Google made an offer to music publishers earlier this year.
As Google continues to grow, thanks to acquisitions like DoubleClick and YouTube, Facebook has also increased their market share, though it is more at the expense of companies like Microsoft and AOL. Google’s share of the Internet ad market has...
The purchase of Admeld by Google follows a string of recent acquisitions in an effort by the search giant to diversify new services and advertising sources. Bloomberg noted that Google has made 57 acquisitions of intangible assets during the first...
The DoJ is also evaluating numerous other Google acquisitions and tactics. Google's buyout of Motorola Mobility is already under scrutiny from the U.S. According to the newly filed M.6381, the European Commission received notification for the...
Google Acquisitions Google has just acquired startup Katango, makers of a Facebook friends list generating iPhone app released this July. Earlier today we reported on Google acquiring Apture. It seems Google appreciates the value of a list maker to...
Google Acquisitions Google’s latest acquisition – their 23rd of 2011 – may give them the ability to monetize every page on the Web. That's right -- we've been acquired by Google and will be joining the Chrome team to continue driving innovation and...
Another flank in this strategy is mobile, given eBay's acquisitions of Red Laser, Milo and WHERE. That triggers a chain of events that leads to a Google ad or a Facebook ad, customized and optimized to those interfaces.
