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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Google+ brand pages allow less features than individual accounts. Activity varies, according to the primary objective of the user according to findings shared by NM Incite: percent of users use social media to keep in touch with friends and family...

  2. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Commenting on Microsoft's latest ad campaign, a Google spokesperson said, "Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet Privacy Notice.

  3. The Search Agency Launches Local Search Campaign Management Platform

    The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. In the past, his company has either outsourced search to large companies or worked with a variety of smaller PPC companies...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Miscellaneous online accounts/subscriptions/tools totaling $_______ / year. Consider tablets for live blogging events, smartphones for non-personal social accounts, video cameras for interviews, video or photo shoot staging supplies/fees, etc.

  5. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Non-branded search accounts for 78 percent percent of all search engine referrals, according to Google. Optimization should include authoritative coverage on versions, features, models, services, and include ratings, reviews and exposure to third...

  6. Google as Your Identity Provider: Where Are We Now?

    The question just becomes, how far does it go once implemented, once you need to use your IdP to transact and that IdP also houses/scans your email, knows where you were this morning (phone), who you talked to in chat/email/sms/voice, what...