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  1. Why You Need to Own Your Data & Digital Assets

    Google is very strict about Google Analytics ownership and doesn't get involved in the transfer of ownership of accounts. Others simply don't appreciate the value of this data, and often don't understand that Google prefers vendors manage client...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  3. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    As someone who manages a lot of B2B PPC accounts, this offends me! There's simply too much shopping and egg nog for anyone to be concerned with choosing services or buying goods for their business. Services like Aqcuisio's bid and budget management...

  4. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    Google recently released two updates that will help advertisers better understand how the keywords and ads across all their accounts work together to lead to conversions. These days, businesses often own and operate multiple sites and multiple...

  5. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    Google, meanwhile, which accounts for almost 90 percent of searches in the UK, has no such warning in place. Bing accounts for about 5 percent of UK search traffic. In addition, we have teams dedicated globally to abuse reporting on our services...