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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. If you've been managing pay-per-click campaigns for a while, you...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps on the market (Maps, Play, Gmail, and YouTube) and is taking the lead in moving away from a...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Google automatically Gmail with contacts on Google+, and limits circles to 5,000. Google+ brand pages allow less features than individual accounts. Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions...

  4. Google NSA Relationship Secrecy Continues Despite Courts Efforts

    This attack was focused on Gmail accounts. Specifically Gmail accounts of human rights activists. The Federal Appeals Court has upheld the National Security Agency's decision not to release information confirming or denying if they have a...