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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    They stated, whether you are a beginner or an advanced PPC professional, it’s time to think about the evolution of your accounts. Reviewing all that was covered during this session, you should have a firm foundation to expand and refine existing...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines (Bing, Google, etc. In fact, in most accounts, your remarketing campaign should be one of your best...

  3. Influential Twitter Accounts Indexed More in Google [Research]

    Accounts that had 1 million or more followers had a much higher indexation rate in Google. What it found was that indexation was low overall, but that influential Twitter accounts with specific types of tweets tended to be indexed more.