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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. If your golden corral keywords' performance ever slips, your entire...

  2. Why & How Google Hands Over Users' Data to Governments

    Drummond explained that when Google is able to, it notifies users that someone has come knocking for their information – whether it's search query history, Gmail messages, documents, photos, or YouTube videos – giving them time to prepare a legal...

  3. Google Buys Meebo in an Effort to Beef Up Google+ Engagement

    In January 2012, Google made Google+ account creation mandatory when users sign up for other services such as YouTube or GMail. Social platform Meebo has announced their acquisition by Google. The deal, reportedly worth $100 million, is designed to...

  4. New Google Privacy Policy Combines User Data From All Google Services

    If someone watches an NBA clip online and lives in Washington, the firm could advertise Washington Wizards tickets in that person’s Gmail account. Even if the company believes that tracking users across all platforms improves their services...

  5. New Gmail, YouTube, Blogger Users Join Google+ by Default

    When someone registers a new Gmail account now to access YouTube and other Google services, users are sent to a confirmation page pointing out their Google+ notification bar and encouraging them to use Google's social networking service.

  6. Real Names: Google+, Government & The Identity Ecosystem

    So let’s say you’re an avid Gmail user or you have an Android phone, and somewhere down the road your service is “downgraded” for not having a proper verified G+ account. The difference is that companies will hold the real IDs, rather than the...