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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    If you're the one recording (which you likely will be), then it's you that needs the account, not your client. You need to have a verified YouTube account to make this happen. This can be difficult on the phone or through email, and online...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Also, anyone wanting to post a comment will need a Google+ account. Australian small businesses inch towards social media – Econsultancy78 percent of (200) small businesses say they plan to increase their time on social media over the next year...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Lesson 1 for anyone new to SEO: set up your Google Webmaster Tools account and verify your website today. Set Up Google Webmaster Tools: For the love of SEO, set up your Google Webmaster Tools account and verify your website(s) today!

  4. The Search Agency Launches Local Search Campaign Management Platform

    According to Gibson, all an account manager needs to ask is what the business does, where it does business, and how much it wants to invest in search. The platform also allows for automated account setup, while bid and budget management tools...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Brand monitoring or social listening services at a total of $_______ / year.

  6. Why & How Google Hands Over Users' Data to Governments

    David Drummond, Google SVP and chief legal officer, wrote in a blog post that the company receives dozens of requests a day from government agencies seeking users' account information. We're a law-abiding company, and we don't want our services to...