SEO News

Google Account Quality Score

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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score and lower your CPC. One of the questions we often ask ourselves is: what does my competitors AdWords...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    If you’re unfamiliar with the AdWords Grader, the application connects with your Google AdWords account, downloads specific reports, and analyzes them to provide insight into the following: Search marketing software and service company WordStream...

  3. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. But look for standouts – did any one account spend way more or less than usual? Many of the following are interchangeable (quarterly or semi-annual...

  4. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    InboundWriter's latest release takes into account "where a user will publish content in addition to who the user's competitors are for that piece of content. We've confirmed a statistically significant relationship between the traffic that a piece...

  5. Do the PPC Engines Reward the Right Behaviors?

    The same thing goes for geotargeting, dayparting, and other "features" of enhanced campaigns – by introducing bid modifiers, Google claims to have simplified account management. Ever since Google rolled out quality score in 2008, advertisers have...