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  1. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. Many of the following are interchangeable (quarterly or semi-annual), and depending on the account, you could do them on a monthly basis.

  2. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    InboundWriter's latest release takes into account "where a user will publish content in addition to who the user's competitors are for that piece of content. We've confirmed a statistically significant relationship between the traffic that a piece...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Tip: Tier creation costs by content quality (e.g.length, sentiment, images, uniqueness...

  4. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. This year I’ll be writing about not just Bing Ads, but...