SEO News

Google Account Ppc Campaign Performance

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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Customize the paid search report to each unique account by adding different metric groups or filters. Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that...

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    Based on recent account audits, I think many campaign managers neglect the ability to choose "Mobile Preferred Ads. Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't ignore this huge opportunity.

  3. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. Many of the following are interchangeable (quarterly or semi-annual), and depending on the account, you could do them on a monthly basis.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. Google Analytics will leverage insights from paid campaigns to display impact of display...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Cassandra Jones, account supervisor with Google partner iProspect, advocates for automation wherever possible. Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element.