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  1. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. But keep in mind that every new advertising product doesn't fit every account, so use discretion on what you pursue; testing new features are good...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Cassandra Jones, account supervisor with Google partner iProspect, advocates for automation wherever possible. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This is a "search term match type" and it tells you how closely the person's search term (that triggered your ads on Google) is related to the actual keyword in the account. For each keyword we can assign a match type, which basically determines...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking...

  5. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. This year I’ll be writing about not just Bing Ads, but...