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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates. If you find that younger people are more likely to come via PPC but spend less than...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.

  3. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. But keep in mind that every new advertising product doesn't fit every account, so use discretion on what you pursue; testing new features are good...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Cassandra Jones, account supervisor with Google partner iProspect, advocates for automation wherever possible. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage...

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This is a "search term match type" and it tells you how closely the person's search term (that triggered your ads on Google) is related to the actual keyword in the account. For each keyword we can assign a match type, which basically determines...