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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    You're managing a search account through DoubleClick Search. By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates. If you find that younger people are more likely to come via PPC but spend less than...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    I think this where many PPC mangers turn when performance shifts within an account. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. There were no account-wide bid algorithm changes or...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.