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Google Account Merchant Center

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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. As a reminder, there are new specifications that will require updates to all Google Merchant Center product...

  2. Marin Adds Google Shopping Campaign Management

    Formatting product feeds and applying custom labels to work with Google Merchant Center. The integration of Productsup’s technology with the Marin Software platform is great news for us," said Christina Noble, Account Director SEA at blueSummit.

  3. Why Google Will Reject, Block, or Flag Your Data Feed

    View your Google errors and suggested optimization's by clicking on Data Quality Details under Data quality in the Google Merchant Center Dashboard: You can see overall data feed information in AdWords, but your Google Merchant Login has a more in...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. This is a "search term match type" and it tells you how closely the person's search term (that triggered your...

  5. Product Listing Ads: How to Maximize Your Returns

    Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices...

  6. Google Catalogs Design Tips: How to Best Showcase Your Products

    There are some types of industries where catalogs are meant to list every single item available from a particular merchant (office supply catalogs come to mind). Most print catalogs do not have section headers that lead the consumer back to various...

  7. Top 10 High Impact Google AdWords Innovations to Watch Now

    These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. With a keyword search, Google will automatically select the most relevant product from the merchant center account.

  8. Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked

    So if your AdWords account isn’t linked to your Google Merchant Login, make sure you take a second to do that. Alternately, you can check the Google Merchant Center extension filters by going to the Ad Extensions tab, clicking the extension you...

  9. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    You don't need to have a Google Merchant Center account for your ads to be eligible for seller ratings. Google has been showing seller ratings and reviews for a while now, and with good reason. So if Google’s been doing it for a while, and we...

  10. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Product Listing Ads, which work by connecting your product feed from your Merchant Center account, also have negative keywords. There are no account level negatives. A more efficient way to add negatives across your account is keyword lists, which...