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  1. PPC Management: Your Past, Present & Future

    As a campaign manager, you should have a task list of recurring tactics. Providing strategic vision is what changes a campaign manager to a thought leader. The reason for this neglect is because urgent needs often take precedence over a campaign...

  2. How Can Good PPC Managers Become Great PPC Managers?

    A great PPC manager begins thinking about how he or she can elevate those results, even if only by 1 percent. Usually, a good PPC manager will make enough notable improvements in the first few months to show for all the hard work he or she has put in.

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. There were no account-wide bid algorithm changes or anything along those lines. Recently, we were pushing to solve an account issue which led...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Tag Manager 'Premium Service Level Agreement' will be rolling out Q4 2013 for GA Premium users. Auto-Event Tracking for GTM (Google Tag Manager) Google Tag Manager (GTM) is designed to enable deployment of tags across all properties, takes...

  5. BrightEdge Shifts Marketers from Keyword to Page Performance

    This report complements the already existing "page manager" feature, which helps BrightEdge customers optimize at the page level, not just the keyword level. Mattick pointed to the "triangulation" method in the interim, whereby a person can take...