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Google Account Manager

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  1. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. If you can pay for a proper manager, they are worth their weight in saved money. Buyer Beware: Just as in paid ads, a proper social media ads manager can be worth their weight in gold.

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). You're managing a search account through DoubleClick Search. By using this feature in DoubleClick Search (DS), you...

  3. PPC Management: Your Past, Present & Future

    As a campaign manager, you should have a task list of recurring tactics. Providing strategic vision is what changes a campaign manager to a thought leader. The reason for this neglect is because urgent needs often take precedence over a campaign...

  4. How Can Good PPC Managers Become Great PPC Managers?

    A great PPC manager begins thinking about how he or she can elevate those results, even if only by 1 percent. Usually, a good PPC manager will make enough notable improvements in the first few months to show for all the hard work he or she has put in.

  5. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. There were no account-wide bid algorithm changes or anything along those lines. Recently, we were pushing to solve an account issue which led...