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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. There were no account-wide bid algorithm changes or anything along those lines. Recently, we were pushing to solve an account issue which led...

  2. 4 UX Tips That Will Improve Your Content Strategy

    UX reviews take into account the visual appeal of a user interface. Use Google Analytics to analyze your website's goal funnels and tap into other resources such as your sales team or automation tools to help you determine where potential customers...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Customize the paid search report to each unique account by adding different metric groups or filters. Integrating Google AdWords and Google Analytics makes for a data rich experience. Here are three examples of how combining Google AdWords and...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Again, in order to proceed, you need to already have set up your Google Tag Manager account, set up a container for your website, and already implemented the basic Google Analytics tag in GTM. Note: this post won't cover the basic setup of Google...