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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. Google AdWords and Bing Ads launch beta products frequently. Even though this happenstance is commonplace, there is an inherent danger lurking in your account if...

  2. Product Listing Ads: How to Maximize Your Returns

    Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Google will also take historical and predicted performance into account, so you may find your products...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Also, anyone wanting to post a comment will need a Google+ account. Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six...

  4. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Every so often, after having worked on an account for several months (or years) with successful results, there can be a plateauing or declining period. For example, a slow decline in conversion rates may be less obvious when you are working on the...

  5. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Your ads will run for as long as the organization remains actively engaged with their Grants AdWords account. Using historical data out of a previous AdWords account is best for this exercise, but if you don't have access to that information then...