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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    There's no need to wait for rare or one-off occasions to do this type of review of your account. Review Webmaster Tools report for Google and Bing Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but...

  2. Last-Minute SEO - Here Come the Holidays!

    Have an expert review your account once a month or so and see where you are losing money. However, due to recent Google algorithm changes, if you are using any of these techniques, including advertisements, be sure to know the proper method for...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This process can be worked out with the publisher, but the following should be taken into account: Where possible, connect the article to the authors G+ account using the rel=author attribute People are much more cautious about link-building now...

  4. Google AdWords Conversion Values Add Multiple Currency Support

    In other words, a U.K.based online retailer promoting products from an AdWords account billed in pounds and that accepts payments in other currencies will not have to convert the payment into pounds in order to reconcile additional currencies into...