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  1. Search Engine Marketing Checklist for Hotel Marketers

    For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a...

  2. Dealing With Onsite Duplicate Content Issues

    If you are using Google Webmaster Tools, log in to your account, click on Diagnostics, followed by "HTML Suggestions. Google offers advice here for URLs containing specific parameters. Tell Google How to Index Your Site: Google allows you to decide...

  3. Google App Searches Gmail for Upcoming Bills

    Additionally, when the Google App scrapes your email account and displays information for bills due, upcoming airline tickets, etc.you will receive a notice that states "Only you can see this result. The information is pulled directly from your...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    Google Places – your Google places account will need to be managed via bulk upload. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website.

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So fixing your AdWords account won’t necessarily open the floodgates of hungry prospects eager to buy what you’re selling (although we’ve seen that often enough). Or perhaps you’re doing everything right inside your account, but your product or...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Don’t get me wrong, technical problems can definitely cause content quality issues, but Panda heavily takes into account user happiness. Google unfortunately doesn’t inform webmasters that they are being algorithmically demoted or how close they...

  7. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    There's no need to wait for rare or one-off occasions to do this type of review of your account. Review Webmaster Tools report for Google and Bing Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but...

  8. Last-Minute SEO - Here Come the Holidays!

    Have an expert review your account once a month or so and see where you are losing money. However, due to recent Google algorithm changes, if you are using any of these techniques, including advertisements, be sure to know the proper method for...

  9. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This process can be worked out with the publisher, but the following should be taken into account: Where possible, connect the article to the authors G+ account using the rel=author attribute People are much more cautious about link-building now...