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  1. Learning to Carry Your SEO Baggage

    Whatever your long-term plans or goals may be, you have to take what’s behind you into account. If you’ve been hit, and you’ve lost your placement for the phrases that you Google every morning to see whether or not it will be a good day, look to...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    We’ve also experienced a huge spike in volume that was all part of a client’s strategy, but Google flagged it for fraud and the account was offline for several hours. Google puts out a very helpful calendar here that shows these key dates.

  3. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    To provide more insight into the results, SEW spoke with Ryan Heuser, senior technical account manager of seoClarity, and primary author of the study. SEW: When analyzing mobile results, did you differentiate between those that used the Google app...

  4. Search Engine Marketing Checklist for Hotel Marketers

    For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a...

  5. Dealing With Onsite Duplicate Content Issues

    If you are using Google Webmaster Tools, log in to your account, click on Diagnostics, followed by "HTML Suggestions. Google offers advice here for URLs containing specific parameters. Tell Google How to Index Your Site: Google allows you to decide...

  6. Google App Searches Gmail for Upcoming Bills

    Additionally, when the Google App scrapes your email account and displays information for bills due, upcoming airline tickets, etc.you will receive a notice that states "Only you can see this result. The information is pulled directly from your...

  7. Drive Your Clicks In-Store With Local Inventory Ads

    Google Places – your Google places account will need to be managed via bulk upload. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website.

  8. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So fixing your AdWords account won’t necessarily open the floodgates of hungry prospects eager to buy what you’re selling (although we’ve seen that often enough). Or perhaps you’re doing everything right inside your account, but your product or...

  9. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Don’t get me wrong, technical problems can definitely cause content quality issues, but Panda heavily takes into account user happiness. Google unfortunately doesn’t inform webmasters that they are being algorithmically demoted or how close they...