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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Drafts & Experiments: Google will allow you to turn your account into Draft mode and set up experiments you can run using a percentage of your real-world traffic. Basically, this allows you to put your entire account into Draft mode to test...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. There were no account-wide bid algorithm changes or anything along those lines. Recently, we were pushing to solve an account issue which led...

  3. 4 UX Tips That Will Improve Your Content Strategy

    UX reviews take into account the visual appeal of a user interface. Use Google Analytics to analyze your website's goal funnels and tap into other resources such as your sales team or automation tools to help you determine where potential customers...