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  1. Google Not Responsible for Policing YouTube Content: French Court

    And in 2005, they lost their appeal on the trademark case in which Google was found guilty of “trademark counterfeiting” after a complaint by French travel companies Luteciel and Viaticum. Google recently commissioned a top first amendment rights...

  2. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Advanced Systems Concepts, Inc.that buying ads based on a competitor's name doesn't violate trademark law. Rosetta Stone’s trademark infringement lawsuit against Google, first filed in 2009 and dismissed by a Virginia court in August 2010, has been...

  3. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Since Internet advertising is fairly new, there's not a lot of case law on trademark use in search engine advertising. Trademark Law in the U.S. Google, Yahoo, and Bing all have trademark policies that govern acceptable and unacceptable practices...

  4. Utah Legislature Attempts to Regulate Keywords - Again

    Utah's Misguided Trademark Protection Act Kate Kaye at ClickZ.com is reporting that the Utah House has passed H.B.which is another law the state is considering to regulate keywords advertising. The Senate has until Thursday to pass the law, as Utah...

  5. Search Headlines & Links: March 10, 2008

    Utah Amends Trademark Protection Act (But Only After Some Drama), Technology and Marketing Law Google Defends Security PolicyDouglas Merrill, Google's VP Engineering, published an impassioned defense of Google's security policy.

  6. Trademark Law - What Search Marketers Should Know, Part 1

    What's a Trademark (and Trademark Law)? Intellectual property attorneys widely consider U.S.trademark law to be well behind the advances in Web and search technology. With a growing number of trademark infringement lawsuits against search engines...

  7. Search and the Law: Attorney Clarke Douglas Walton

    Walton is a lawyer focused on Internet and intellectual property law, including copyright and trademark issues. He is a member of the Nevada Bar, International Trademark Association, and American Intellectual Property Law Association.

  8. Copyright Law: What Search Marketers Should Know (Part 1)

    People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody probably owns the copyright to that content.explains Clarke Walton, trademark attorney for the Walton Law Firm...