Today content is the focus of many news articles and SEO how-tos, in fact to the point where erroneously, people have been told to forgo everything but content development and content marketing. As the SEO rumor mill spun this week with murmurs of...
The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange. Search intent data, as Google can attest, is the holy grail of intent data because nothing reveals more about what...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Alumni associations are generally news-starved and will publish most items on former students, provided the info...
The good news was Google allowed me to get a backup of them as a .json file. I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is...
It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. Quick Login for Google Accounts Do you have multiple logins for personal and professional...
Create videos – people love to consumer reviews, news, funny stuff, etc.via video. MJ: What are the content requirements/measurements for article placement within Bing news? Is the site mostly news related?
Local suggestions built from Nearby and locally oriented graph search will create monetizable inventory for advertising within the news feed. This will be most pronounced in search (already happening with Google mobile CPCs), pay per call, and...
When the news broke about Google's new disavow functionality, Simon Penson wrote a great piece on this site about it and it in October. Facebook News Feed: if you're addicted to Facebook, you can usually see news-related items quickly when people...
Add into your time the set up of Google news alerts around your brand and mentions of snippets of your latest content. Create content of relevance for your community and seed to hyper local bloggers and print news outlets.
Despite some news reports suggesting that Cyber Monday might be declining in importance, the day has once again set an online spending record at nearly $1.5 billion,” said comScore chairman Gian Fulgoni.
Google News Badges will vanish beginning Oct. Google announced that it is closing down more of its services, bringing the total for the year to 60. Closing down now are the publisher tool AdSense for Feeds, Classic Plus, which let users add a...
The big news here is that Google has made it a lot easier to set up and start using remarketing. For those who are new to the party, Google remarketing provides marketers with an opportunity to stay engaged with users who were on their site (or...
The good news is that you can get away with having fewer keywords in your mobile campaigns. If you’re a visual person like me, go ahead and Google the same exact thing on your computer and phone. Usage increases throughout the day, peaks on Sundays...
Press releases that are written specifically for a keyword that is converting targeted traffic will be more impactful on lead generation efforts given that Google gives priority to fresh, relevant content and will likely list the press release in...
If you had “completed” an SEO effort several years ago, you might not have been taking advantage of “new” opportunities such as local, news SEO, video SEO, shopping feed optimization or even blogging/social promotion.
Web search interest in “how to” has doubled in the past five years, while web search interest in “news” and “reviews”, by comparison, has remained relatively flat, according to Google Insights for Search.
Bad news: Like Google, Bing has ads and links to its own shopping results. Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from...
The bad news, the recipe of W3C compliant HTML + CSS + WCAG AA is not enough to make your site fully mobile capable, but if you are not able to do more this will help and if you are able to do more, well you should be doing this first anyway.
I envision these pixelized matrix barcodes present in the corner of all televised programs, especially news. Viewers will then be able to receive and share the latest updates on that televised news or programming with their mobile devices online.
As an in-house SEO, news of a site freeze could come as a setback if you had some changes planned before year’s end. Remember, Google displays close to 155 characters in its page snippet. Let’s walk through the process and then shortlist the items...
