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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: Amazon and Google have become competitors in a few areas of late, such as shopping, entertainment, tablets, and so forth. Google fight? JE: Amazon and Google will both be winners. However Amazon, to a greater degree than Google, has a Bias for...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    The good news is that it appears Google isn't giving them much "love" lately: On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. AWESOME GOOGLE! Google, You've Got Some Explaining To Do!

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing...

  4. What is SEM? Depends on Who You Ask

    Google In a "Learn with Google" online vocabulary reference Google defines SEM as: In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine...

  5. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    Senate under the unlikely but wonderful title, "Let Me Google That For You". It's estimated that at up to $100 a pop, it's a rather expensive way of finding information, especially since the NTIS probably uses Google itself.

  6. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google Webmaster Tools (GWT) doesn't provide all the answers. Google+ Local listings don't show up in GWT. Google Webmaster Tools doesn't allow this and only shows average rank. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a...

  7. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a...

  8. Google Supports New Schema for Multiple Business Phone Numbers

    Recently announced, Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers when listed on your website. Google is recommending this new schema, along with other schema for hours of...