There's a fine line between repurposing good content and making Google angry. Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can then...
Google+ content, for example, often occupies a portion of the highest profile Google SERP real estate. Activity happening on Facebook, Google+, Twitter and other top social networks continues to influence search results on Google, Bing, and other...
Last week brought a barrage of announcements from Google I/O. Part of the late-day announcements, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability...
Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. Google dropped 0.6 percent in April, dropping from March's 67.1 percent to 66.5 percent.
In June 2011, Google introduced author information in the SERPs. Since doing so, much has been written about the importance of ensuring search marketers have taken steps to set up authorship in Google+.
This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages. Instead of "English", Google Analytics uses "en-us", "en-uk", "en_gb", "en", and others.
Google and NASA have joined forces to launch the Quantum Artificial Intelligence Lab that will allow researchers at the two organizations and a number of universities to research artificial intelligence using quantum computers.
Bought by Google in 2006, YouTube now has more than a billion unique monthly visitors who watch more than 6 billion hours of video every month. YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin...
In January this year in an interview with Bloomberg, Mayer talked about creating powerful personalization technologies through the “interest graph,” and says of dominating organizations such as Google, Apple, Facebook and Amazon, “there’s always...
The law, which targets search engines that provide snippets, originally would have given news sites the ability to seek monetary compensation for the supposed lost revenue caused by Google and other search engines when using those snippets.
Google’s AdWords Express is the latest Google property to receive a makeover. Diving into Google AdWords for someone with little or no pay-per-click experience can be a bit overwhelming. AdWords Express is a great way for advertisers to get their...
Let's break down three AdWords ads that Google users found when searching for [buy flowers online] – from 1-800-Flowers.com, Teleflora, and Blooms Today – and decide which ad won this year: Every Mother's Day, the pressure is on for online flower...
Your first stop is Google AdWords. If you already have an AdWords account, then go to adwords.google.com/video to create a new video ad campaign. You won't pay Google unless the viewer watches your ads all the way through.
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. Vice versa, websites that are well optimized can look outdated, less engaging for the user and, given the recent focus on...
Also, if you haven't already, make sure to use Yoast's Google Analytics plugin. Use Google Libraries http://wordpress.org/extend/plugins/use-google-libraries/ This very simple plugin that substitutes JavaScript libraries called locally on your own...
Use Google to find target sites. There's a lot of panic and turmoil right now in the world of link building, but there doesn't have to be – you just have to learn how to be a badass link builder. SEO has changed.
Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users.
If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the social network that puts imagery front and center in a huge way.
"People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and answer your questions more like people do," said Google's Amit Singhal in a post on features announced at...
That changes today as Google announced a new schema that supports company logos. Using it will allow Google algorithms to understand which image on your server is your preferred logo. From their example code, it also appears that Google is...
