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When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. Google Display Network The Google Display Network (GDN) has its own version.
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. Google has touted the new bid multiplier of enhanced campaigns as some sort of saving grace. According to an agency representative at Google, this is on the...
Today's Google Doodle may be the most moving logo Google has ever posted. Doodle 4 Google competition. Her creative use of the Google letters to illustrate this heartfelt moment clearly resonated with voters across the country and all of us at...
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. Cutts officially announced that Penguin 2.0 is...
Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment option for Google Play developers, is going away Nov.
There's a fine line between repurposing good content and making Google angry. Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can then...
Google+ content, for example, often occupies a portion of the highest profile Google SERP real estate. Activity happening on Facebook, Google+, Twitter and other top social networks continues to influence search results on Google, Bing, and other...
Last week brought a barrage of announcements from Google I/O. Part of the late-day announcements, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability...
Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. Google dropped 0.6 percent in April, dropping from March's 67.1 percent to 66.5 percent.
In June 2011, Google introduced author information in the SERPs. Since doing so, much has been written about the importance of ensuring search marketers have taken steps to set up authorship in Google+.
This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages. Instead of "English", Google Analytics uses "en-us", "en-uk", "en_gb", "en", and others.
Google and NASA have joined forces to launch the Quantum Artificial Intelligence Lab that will allow researchers at the two organizations and a number of universities to research artificial intelligence using quantum computers.
Bought by Google in 2006, YouTube now has more than a billion unique monthly visitors who watch more than 6 billion hours of video every month. YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin...
In January this year in an interview with Bloomberg, Mayer talked about creating powerful personalization technologies through the “interest graph,” and says of dominating organizations such as Google, Apple, Facebook and Amazon, “there’s always...
The law, which targets search engines that provide snippets, originally would have given news sites the ability to seek monetary compensation for the supposed lost revenue caused by Google and other search engines when using those snippets.
Google’s AdWords Express is the latest Google property to receive a makeover. Diving into Google AdWords for someone with little or no pay-per-click experience can be a bit overwhelming. AdWords Express is a great way for advertisers to get their...
Let's break down three AdWords ads that Google users found when searching for [buy flowers online] – from 1-800-Flowers.com, Teleflora, and Blooms Today – and decide which ad won this year: Every Mother's Day, the pressure is on for online flower...
Your first stop is Google AdWords. If you already have an AdWords account, then go to adwords.google.com/video to create a new video ad campaign. You won't pay Google unless the viewer watches your ads all the way through.
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. Vice versa, websites that are well optimized can look outdated, less engaging for the user and, given the recent focus on...
