A consumer can now get a better sense of offers and pricing before even leaving a search; this is a course charted by Google design and more readily apparent with the newer paid Shopping results. And Google's algorithm orders results based on what...
Google likes good content, relevancy, and uniqueness. Google doesn't like spam, irrelevant content, spam, and dubious backlinks. When people talk about Penguin's evolution and discuss guest blogging and Google publisher paranoia, it's important to...
Google unveiled conversational search at Google I/O last week, and began rolling it out on the latest version of Chrome this week. Today, I chatted with Google to ask it burning questions like, "How many children does Madonna have?
Google has launched Top Charts, allowing users to visualize and share the most-searched people, places, and things in more than 40 categories, all the way back to 2004. Derived from Google’s Knowledge Graph, the data is featured in Google Trends...
It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites.
Google, driven primarily by video viewing at YouTube, ranked as the top online video content property in April 2013 with 154.6 million unique viewers in the U.S. Nearly 39 billion video content views occurred during the month, with Google sites...
While Google is celebrating with one of its Doodle 4 Google winners in the U.S. Canadian Google users are instead seeing a Google Doodle celebrating the 140th anniversary of the Royal Canadian Mounted Police.
Content marketing has been around since SEO on Google has been called SEO. To not understand this is to not understand what Google and its algorithms measure and how this might affect your site. Is Google's love affair with content marketing...
When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. Google Display Network The Google Display Network (GDN) has its own version.
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. Google has touted the new bid multiplier of enhanced campaigns as some sort of saving grace. According to an agency representative at Google, this is on the...
Today's Google Doodle may be the most moving logo Google has ever posted. Doodle 4 Google competition. Her creative use of the Google letters to illustrate this heartfelt moment clearly resonated with voters across the country and all of us at...
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. Cutts officially announced that Penguin 2.0 is...
Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment option for Google Play developers, is going away Nov.
There's a fine line between repurposing good content and making Google angry. Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can then...
Google+ content, for example, often occupies a portion of the highest profile Google SERP real estate. Activity happening on Facebook, Google+, Twitter and other top social networks continues to influence search results on Google, Bing, and other...
Last week brought a barrage of announcements from Google I/O. Part of the late-day announcements, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability...
Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. Google dropped 0.6 percent in April, dropping from March's 67.1 percent to 66.5 percent.
In June 2011, Google introduced author information in the SERPs. Since doing so, much has been written about the importance of ensuring search marketers have taken steps to set up authorship in Google+.
This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages. Instead of "English", Google Analytics uses "en-us", "en-uk", "en_gb", "en", and others.
