A simple snapshot of organic search traffic trends pulled from Google Analytics provides a useful graph to see how SEO efforts have grown traffic over time. Lagging indicators, on the other hand, are factors that change after the economy as a whole...
And don't forget Google Authorship. Google Docs also works and is a free option. What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
Link building: Combine your sales effort with link building, but try not to break Google guidelines for paid links. Google Trends offers some insight into keyword trending when your keyword stays above a minimum threshold.
While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site performance metrics (like bounce rate, time on site, pages/visit, etc) are important for determining relevance to...
This makes listing your business in Yelp, Yahoo Local, and Google+ Local very important, but don't forget Bing's initiative – Bing Places. The world's third largest search engine (after just Google and YouTube) changed Bing Business Portal to Bing...
Google officially rolled out its local carousal results to all U.S.users last week for select verticals like hotels and restaurants, and since then, marketers have been trying to figure out what makes it tick.
Google+ and Twitter are both slightly under 15 percent with Twitter gaining much more ground over the past year. BrightLocal has revealed insights from their new consumer review survey looking at local search.
If you've had problems integrating your Google AdWords and Google Analytics accounts together, you're in luck. Google is offering better support in order for advertisers and users of Google Analytics to link their accounts together.
Build links like Google doesn't exist – links that are creative, helpful, and useful not just to the linkee but to the linker and clicker, as well. Don't get me wrong, I'm always confident in my ability to build links.
When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far. Once I got past the fact that Google had just forced a massive organizational change on us and everyone else, it started to become clear...
Below are five of my most used Google Analytics Custom Reports. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data. That, in and of itself would be bad enough, but I was faced with...
Acquisition channels were obtained via the “utm_medium” tag in Google Analytics. Not all customers are created equal. This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a...
The most common example of this are the Google AdWords listings in the Google search results. FTC also brings up social listings, such as the ones you see in Facebook’s Graph Search, or even Google+ influenced personalized results where some...
Per Google, this report will "show you which campaigns and ad groups have experienced the largest changes in clicks and cost, and highlight changes you made which might have contributed to those moves.
Google doesn't have to delete sensitive personal information from its search engine index, according to a recommendation to the European Court of Justice. Google's vindication came in a recommendation to the Court of Justice by advocate general...
His contributions were honored with a Google Doodle today representing some of his most loved works. If you look closely (and try really hard to interpret the abstraction), you can see “Google” spelled out in the structures referenced in the Doodle.
Google is celebrating gay pride month in a big way. From its internal committees to its speaker series and fundraising events, Google supports the LGBT community and employees unlike most workplaces. In a post on Google+, Life at Google documented...
One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. When you placed the tilde sign immediately in front of a keyword, Google would also include synonyms for that word in their search results.
Good news for Google advertisers looking to expand their advertising performance with dynamic remarketing for their products. Google has announced the launch of their dynamic remarketing program to all clients with a Google Merchant Center account.
Don't get me wrong: Google's Keyword Tools is great for brainstorming variations and validating your opinions with numbers, but you should never rely on a bot to tell you what your users are doing. Your user research will tell you a lot about how...
