Goodnight Moon

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If you only sell 'Goodnight Moon,' you do not have the variety needed to bid on books. A longer, more detailed version of this article is available to Search Engine Watch members. Click here to learn more about becoming a member

by Danny Sullivan • Published August 4, 2002
Adwords • Paid Listing • Samuel Johnson • Search Engine • Google's • Sheryl Sandberg • Landing Pages • Pcs • Windows-Based • Apple Computers
Compare & Contrast: Ad Guidelines At Overture & Google

If you only sell 'Goodnight Moon,' you do not have the variety needed to bid on books. Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads...

by Danny Sullivan • Published August 4, 2002
Adwords • Paid Listing • Samuel Johnson • Google's • Sheryl Sandberg • Hotels In London • Children's Books • Relevancy • Search Engine Optimization • Goodnight Moon