It is an interesting spin on targeting misspellings via AdWords because they aren’t simply targeting misspellings because the correct spelling is their target market. Targeting misspelled keywords has long been a strategy in search engine...
With so many details to consider, like match types, dynamic keyword insertion, spelling, and other factors, it’s easy to slip up when adding keywords. Believe it or not, when I asked long-time PPC pros to share their biggest mistakes, there were...
Google spelling correction. We won’t dwell on Google’s Penguin and Panda updates as the nails in the coffin for over-optimized content and link profiles, but just know both of these algorithmic animals contributed to considerable change in SEO...
Auto-correcting your spelling mistakes is almost expected nowadays. But spelling correction doesn't stop with misspelled words. Spell checking your queries has been a part of the search experience for a while.
Again, this isn't a search command, but Google Verbatim allows you to search using the exact keyword you typed, so no spelling corrections, no replacing words with synonyms, and no words with the same stem, or personalization.
For example, there were two versions of the spelling of the word WiFi in it. A press release posted to PRWeb announced Google's acquisition of a wireless Internet provider for $400 million. One giant problem: it was a hoax.
Free of spelling and style errors Editor's Note: With SES New Delhi on the way, our goal at SEW is to showcase marketing perspectives from India. If you are based in or do business in India, drop us a line if you would like to write for us.
Perhaps they realized that misspelling their store name is a commonality and therefore decided to bid upon it, saving their budget for other strategies, but maybe consumers should learn the correct spelling of their preferred shopping outlets.
TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of long-tail autocomplete predictions.project “Query Understanding”] We improved our ability to show relevant Universal Search results by better understanding...
Slowly, the chocolate cake is “eaten” away and the candles are compiled at the bottom of the screen, and what’s left is a tray spelling out Google’s letters in the usual combo of colors: blue, red, yellow, blue, green, red.
Also make sure to practice your spelling – and misspellings. The end of summer means it’s time for back to school. Kids of all ages are trading in their swimsuits for backpacks and heading back to class.
From conversations on one of the Google forums, a Googler suggested that because the pages were substantially similar from site to site (there was localized/localised spelling variations, but not a great deal more variation), that they didn’t...
Similar to Obama, many foragers disregard the correct spelling of the name “Mitt. We all believe that we live within a great nation, and we are correct. We are able to elect our leaders and live without limitation.
Have I had someone proofread for spelling and grammar? Creating unique, high quality content for company websites, blogs or social is one of the biggest challenges businesses face. Each piece you publish must accurately reflect your business and be...
Spelling corrections: Twitter will automatically show results for the intended query when it is misspelled. Twitter has introduced two new search functions that should help improve the user experience: AutoComplete and the ability to filter results...
Ask for Retweets by Spelling Out the Entire Word Twitter differs from Facebook in that it may actually be better to post during the “busy hours” of 7 a.m.to 8 p.m.all times referenced are EST), whereas on Facebook, the non-busy hours of 8 p.m.to 7...
Here are some examples from the AdWords Grammar and Spelling Guidelines in terms of what is allowed: They say mediocrity comes from the perfect implementation of traditional wisdom. So when you’ve tried every single ad optimization tip and trick...
Founder and CTO Larry Kim explains “it groups keywords seeming to have similar intent despite spelling differences”. While several free keyword tools are available, paid and subscription-based services tend to offer more analysis, competitive data...
Make sure it's spelled correctly though, as it seems the Easter Egg only works with the exact spelling. Google will correct the spelling error and show results for the singer, though they won't show the fun title at the top of the info box in the...
For the full rundown of Google’s changes, which also include minor changes related to snippets, SafeSearch, sports search features, and spelling corrections (which were discussed in a search quality meeting video), you can check out Google’s post...
