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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones were getting the service they deserved. Define which service you are really good at and continue to do it well.

  2. Last-Minute SEO - Here Come the Holidays!

    If you cannot afford a CERTIFIED AdWords expert, then you can use this service. They could also be press releases, syndication, blog outreach, affiliates, or even AdSense. Not that many years ago we had quite a few of these things called search...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo first announced its upcoming changes earlier this year and eliminated products such as Newlook Service, Research Reports, and in April and May. In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud...

  4. The Role of #Hashtags in Social Media and Search

    Want to know what your customers are talking about, what your competitors are doing, or how the media is treating a specific topic related to your product or service? One blogger recently ranted in a blog post about how the hashtag is ruining the...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. Blog posts A blog post:

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together...

  7. Small Business Social Media: 3 Tips to Get Started

    This is important in any employee, but in someone who is an online customer service representative, being able to say "I'm sorry, that shouldn't have a huge asset. Explore each of the big five social networks and see if your competition...