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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream of tweets, blog posts, coverage by the Wall Street Journal, San Francisco Chronicle, TechCrunch, Chicago Tribune, New York Post, the Hollywood...

  2. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Since then, journalists have relied on press releases to help track company news and come up with story angles and sources. Create an infographic version of press release tell your story. Spark a story idea and attract a journalist or blogger to do...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with the media via direct messaging or @messaging reporters tidbits of story ideas. Create a Twitter account specifically for news and...

  4. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Sometimes (apparently) your face doesn't tell the whole story. Twitter's new Twttr service has arrived. Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to...

  5. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Where SEOs need to be on a monthly retainer to do link development until rankings pay off, PR professionals need to be on a monthly retainer to do story development, until the big placement pays off. Hopefully your story will get picked up and...