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  1. Kenshoo Scales Up With Experian Hitwise, Demandware/NetSuite Deals, New Kenshoo CCO Offering

    The double agreement aims at providing clients with the possibility to "automatically create and manage real-time SEM programs against dynamic inventory, merchandising and promotional changes," Kenshoo said in a statement.

  2. Enter the Search Engine Watch Awards by July 17, 2009

    Best SEM Technology Platform for SMBs The winner of the 2000 SEW Award in the "Outstanding Search Service" category was a little known start-up named Google. David Szetela, CEO, Clix Marketing Best Social Media Marketing Campaign

  3. SearchDay: Search Engine Optimization: Back to Basics

    SEM Success In 10 Minutes A Day LITTLE BIZ No time to pay attention to your search engine marketing lately? WebTrends Launches New Service to Reduce Wasted Ad Dollars Posted by Nathania Johnson Aug 19, 2008 WebTrends estimates that $4.5 million...

  4. SEO Basics: Effective Iterative Keyword Research

    Keyword research should be an iterative process that is never solely dictated by the client or by the agency/SEM firm providing the consultation. There may be a problem if your SEM partner insists on using only the keywords that they have chosen...

  5. Step into the Ring for a SEM Pitch

    Good news: now it's time to get started with the master service agreement (MSA) and the project statement of work -- all the fun paperwork that comes when a new client comes onboard. New search marketing business strategists live for the thrill of...