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  1. New role for Okazawa at BNPP, and other recent job moves

    Stephanie Marelle has been appointed head of Hong Kong, responsible for client relationships and service delivery, in addition to her role as head of clearing and custody services in Asia-Pacific. Prior to that, he spent nine years with Societe...

  2. Social Advertising Revenues Forecast to Grow 31% in 2014

    But now that they are public, a significant amount of their manpower is dedicated to building a self-service media buying interface. Marketers will also need to be able to tie things like customer retention and customer service to their efforts.

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    By monitoring (her own) forums, Smarty created a free service that has built substantial authority of its own and has led a lot of users to Internet Marketing Ninjas, the firm she works for. While moderating the forum, Smarty kept her proverbial...

  4. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    For example, you might find that Twitter is a great place to tell your audience about new content you’ve published, while Facebook might be better for creating deeper relationships and performing traditional business tasks like customer service...