Pete at Moz wrote a fantastic post about the effect of SERP crowding for organic spots, due to features such as local listings, advertisements, the knowledge graph, rich snippets, etc. Local service providers
In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over 5,000 business-to-consumer and group buying websites. Meanwhile, Baidu does not seem to have much success extending...
Google finally launched phone support for Google+ Local Pages listings verification, something unheard of for a non-revenue generating service offered by Google. Perhaps the most obvious and simple change Google could make to its Google+ Local...
Product listings / shopping for buying signals. Move offline with your research with informal meet-ups, focus groups, and peer groups and ask simple questions like “how would you search for product or service x?
Google and Bing have allocated the top of their search results pages to local listings, when a search has local intent. This is where Google+ Local and Bing Local listings come in. A well-executed local SEO strategy means that you have both a...
Since August, Google started serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. Facebook self-service ads Authorship also became a key opportunity as the importance of influence, recommendations and author...
Google Product Search, formerly Froogle, was once a free tool to allow anyone with a Merchant Center account to include their products in the visual product listings that sometimes appeared in search results.
Back in the day, you could usually depend on top listings to be authorities. I'd create a service where I worked with local high school and college students who'd drive to help elderly people bathe their dogs and submit this as a press release in...
Sometimes, SEO is a matter of helping companies do better with their local/map listings. If you provide certain services, you could make a pretty convincing argument that you should have a page on your site for each specific service that you...
Local Search Results Kill Paid Search Listings in Trustworthiness and Relevance When asked which local search results or listings they believed most relevant, 61 percent of respondents considered local search results more relevant, compared to just...
In the new features, you can see how Top 10 results have trended over time and how your listings and those of your competitors perform in universal search. Knowing whether or not they have shopping listings and whether they’re branded is important...
During the scan you should look at listings comparable to your situation and see with what amount and quality of links they’ve reached that position. Some of these keywords require an enormous investment for a top 10, so if you’re not willing to...
Once upon a time, search engine results consisted of 10 site listings as well as the occasional 1/3/7 pack of local listings. Within the last year or so we've begun to see local listings integrating with site listings, as well as the display of...
Many have said that there is more of a local listing ranking preference for manual submitted listings, but I’ve yet to see this. Now that local listings are pairing with organic listings, you can’t afford to give up this free first page real estate.
Yahoo Local and Bing Maps also feed customers to local businesses, so make sure you dedicate some time to your profile in these listings too. In addition to review sites, Google includes reviews on businesses’ Places listings.
The two (SEO and LSO) are also very tied together, with the blended search results overtaking many standard SERP listings and highly optimized company sites having an evident impact on local ranking; it's a synergy, and one that shouldn't be...
The categories most prone to listings hijackers are largely service-based businesses and include: Most of these individuals were trying to hijack listings by claiming the listing’s address and changing the category to a service-to-home category.
Descriptive Text in Local Listings Beyond this beta "city pages" feature, Google has extended their description of local businesses in all Maps-oriented listings (e.g.actual Google Maps searches, Google Maps for Mobile, local listings on the SERP...
Features overlay of business listings, street names, and store fronts. Google, Facebook lose social network patent ruling - ReutersWireless Ink Corp, which runs the Winksite service, may pursue claims that Google Buzz and Facebook Mobile infringed...
Facebook Marketing Tactics You Might Not Know About - SEOmozAre you using Facebook insights, comments, local business listings, and Facepile in your social media marketing? Facebook to Launch Music Service With Spotify - ForbesCould be launched...
