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  1. Adobe Adds Cloud-Based Mobile Services

    Geo-Location Targeting: Marketers can target mobile app users based on their GPS location and proximity to a point-of-interest such as a retail store, sporting event, or concert venue to offer more personalized user experiences and deliver more...

  2. Google Penguin Got You Down? Work on Customer Service

    A personalized experience: Ranking much lower than the top two, customers indicated they don't want to feel like a number. Eighty-six percent of consumers have ended a business relationship with a company due to a negative customer service...

  3. 7 Ways to Make Your Google Search Result Stand Out

    Because people trust their friends' recommendations, personalized annotations display who have already +1'd a webpage or blog post. Personalized Annotations Most service industries have the luxury of hand-picking who they ask to submit a review.

  4. Social PR Tips to Get Fit for 2013 Digital Marketing

    Google is increasingly favoring local results in the SERPs that are personalized to the user’s exact geo location. Today’s healthy brands are doing press releases because they’re newsworthy, attracting links as a result of good content, and...