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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper" in late October/November, which means retailers, must be prepared before this time to take advantage.

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube executives argue that they cannot offer music on the free service without it also being available on the paid service as this would disappoint its subscribers. There are some shady dealings going on behind the scenes at YouTube regarding...

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Proposed rules would require that ISPs (Internet Service Providers) treat all Internet traffic – even that of competitors – equally. Much of the content delivered online depends on the profitability of digital advertising – they simply can't afford...