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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Why Make Changes to Your Google Shopping Data Feed? In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons...

  3. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Google Shopping places a relevance score on merchants that relates to how complete a merchant's data is (how much information a merchant provides Google in the data feed), how fresh that merchant's data is (do they submit a new data feed each week...

  4. Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

    They are specialists in comparison shopping engine feed management, in addition to SEO and social media. With this grouping of technologies, Maestro will continue as a managed technology, with the addition of SEO, CSE feed management, and social...

  5. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Google generates PLAs from the merchants Google Merchant Center data feed. Google pulls PLAs from the Google Merchant Center product information (from the feed you are sending there). To manage PLAs, you will need access to your AdWords login and...

  6. BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization

    BloomReach has built a system into their relevance engine that seeks out changes, compares the product feed with information displayed on-site, and updates in real time. Incorporating a real-time freshness service helps them deliver the most...

  7. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    I want to disconnect myself from this flabby consumer culture, not feed it. When we draw upon these wells in the service of our prospects, marketing can be a magical thing. As you prepare search marketing campaigns, you’ll do well to take a page...