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  1. The Pros and Cons of Big Data Democratization

    While it’s easy to preach one democratic approach over the other, the reality is that extremely conservative or liberal views rarely fit in the context of data democratization. If I sound a little bleak it’s because this statement has been shared...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  3. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an effective emotional hook that the audience related to, resulting in almost 7 million views of the ad just on YouTube.

  4. 2013: Tipping Point for Mobile Ad Monetization

    Ranging from calls – which reflect high quality leads across both traditional and digital platforms – to map views, directions, lookups, and reservation bookings, these proven metrics help advertisers confirm which mobile ad channels, formats, and...

  5. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion. Nearly 38.7 billion video content views occurred during the month, with Google sites generating the highest number at 13.2...

  6. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    And if you are running Display ads, if someone views a webpage with content based on your targeted location, your Display ad will show. Google will take liberties with your keywords and if someone uses a location modifier (city, state, etc.with...

  7. Maker Studios Takes Third Place in YouTube Partner Channels Ranking

    Internet users watched more than 39 billion online content videos in September 2012, while video ad views totaled 9.4 billion. Internet users who watched 37.7 billion online content videos in August, when video ad views totaled 9.5 billion.