Traditional customer service inquiries, software bug reports, feedback submissions, etc. B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the...
The service will not require any additional software, but the announcement suggests Bing will "enable the experience across all searches from within the school's network. In fact, the Bing team still has yet to determine the details of how exactly...
Search engine service providers are not responsible, on the basis of the Data Protection Directive, for personal data appearing on web pages they process," the court said in communicating Jääskinen's opinion.
For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. When it comes to linkable assets, marketers often have a...
Google announced its acquisition of Waze earlier this month, and said that the navigation service will continue to operate as a standalone app. It's not clear what plans Google has for Waze in the long run, but assuming it gets FTC approval, it's...
Keyword-targeted, indexable landing pages (where the keyphrase is the location and the service) Yodle: Lesser known, but providing pretty much the same service as ReachLocal, Yodle targets the small end of the small business segment.
You're violating Google's Terms of Service in such a massive way, you need help. Site is hosted by a free hosting service or dynamic DNS provider that has a significant fraction of spammy content. This just recently happened to one of my clients.
When consumers express that they're interested in a particular product or service in search, they're pulling in information – search is the only vehicle online or offline that does that for us, and it can help you drive those measurable sales or...
Spindle made the announcement with a post on its blog, where it confirmed that it would be "sunsetting" its current service in order to prepare for its move to Twitter's San Francisco office. Twitter has bought local discovery app Spindle in a move...
According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April...
Help A Reporter Out (HARO): This free service puts reporters in contact with sources. Then, using a monitoring service like Netvibes, Twilert, or Hootsuite to notify you when someone is looking for a source.
This means you don’t stop adding value once customers sign up for your paid service. Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only...
Service providers Local service providers I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping drive relevant and converting traffic.
For example, if your business provides a premium service, then a "low cost" ad title doesn't align to your strategy. It covered more than 300 million ad impressions over a 30-day period in the travel industry.
This is the same example all of the AdWords customer service reps send out to explain how this works.fast blue (Negative) What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords.
Customer service: They promoted their repair service by mentioning that they would be willing to fix Dave's guitar as well as other guitar brands too. You just might be. If you're running social media for your business, you must listen to your...
Many banks and card providers included security precautions in their customer service information. In the early days of the Internet, few people had much concern about online security, in terms of their personal information.
When this typical and reasonable consumer is closer to making a purchase, he may look for reviews of your products and customer service, searching on keywords like [your brand] + "reviews" and [your brand] + "return policy.
And, in order for a user to truly enjoy the full benefits, one needs to be using Gmail and Google Calendar not to mention an Android device (it is a Google service, after all) Crafty Google, in realization of this, has been working overtime on the...
National Security Agency (NSA) has been named in a massive surveillance operation which includes monitoring activity on multiple U.S.carriers and service providers. The U.S. Dubbed PRISM, the operation involves collecting data traveling through the...
