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  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    Conversion optimization comes in many forms and service types. With a wide range of clients you get asked to offer your expertise in many forms, but which ones are the most lucrative? Here are a few potential career choices for an SEO expert to make.

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    The resoundingly obvious domain name aside, Conversion Rate Experts is one of the top CRO service providers. WiderFunnel is a popular marketing optimization service provider. Nobody knows right away how to optimize websites as soon as they walk...

  3. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Most businesses have some negative reviews, especially for customer service. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and reputation when rating websites and their pages.

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. The "80/20" rule means that 80 percent of your traffic/sales are...

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo first announced its upcoming changes earlier this year and eliminated products such as Newlook Service, Research Reports, and in April and May. In an effort to focus on developing some of its more popular products, Yahoo...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What service level agreements (SLAs) come with the platform? Service Package What can you tell me about the service side of [VENDOR NAME]'s platform? Can [VENDOR NAME] offer a custom service package? Which data aggregators does [VENDOR NAME...