In addition, common law trademark rights only extend to the areas of the country where secondary meaning has been established," Rosenberg said. She assumed that since her business name had been around for so long, she would be protected by what is...
Google has rapidly rolled out big changes to its search results in recent months while abandoning its trademark simplicity. Google Self-Driving Car Driver Breaks Law - Jalopnik SES is collaborating with OMS to hold a one-day event for the...
It's also important for an attorney to interpret the results of a trademark search, which I strongly advise clients to do: get a trademark search done before they fall in love with or marry a trademark.
Utah Rewrites Search Law, But Trademark Registry Remains, ClickZ Find out why changing bids doesn't make the marketer. We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with...
Scott’s presentation, entitled “Internet Marketing and the Law” brought forth some very valid points that every search engine marketer needs to realize when they run their campaigns. For instance, did you know that if a search marketing agency...
Utah's Misguided Trademark Protection Act Last week, technology law blogger Eric Goldman reported on a new law banning keyword advertising in Utah. Technology law logger Eric Goldman says the law is 'likely to be overturned', however, after living...
Text content is not the only content that can be copyright or trademark protected under the law. This issue might be going through appeals and cases in other courts dealing with the different aspects of trademark law.
This issue might be going through appeals and cases in other courts dealing with the different aspects of trademark law. Do web site owners have trademark protection rights and responsibilities in search engine advertisements?
Until we get appeals and a number of other cases testing different aspects of trademark law, as they apply to search marketing, the legalities will remain a matter of debate. He warns that it's not anything goes, from a marketer's perspective.
Welcome to the complicated world of search engine marketing and trademark law. Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising.
Welcome to the complicated world of search engine marketing and trademark law. Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising.
A court previously had granted a preliminary injunction saying that Taxes.com's use of the J.K Harris name constituted trademark infringement, as it was seen as causing Taxes.com to rank well for "J.K.
Mark Nutritionals filed suit against Overture (then "GoTo") and other pay-per-click (PPC) search engines for selling their trademark, "Body Solutions," to their competitors. Thomas, Senior Attorney for the FTC (who was there on her own behalf, not...
