Tips for search marketers to avoid copyright infringement penalties When a search marketer notices that their copyrighted content is being infringed online (i.e.used without authorization) they must first determine if it's worth the effort to get...
Coping with Search Engine Penalties Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Actual search engine penalties Also, as every search engine has a unique algorithm, they...
Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. A longer version of this story for Search Engine Watch members goes into extensive detail about more than a dozen penalties...
Are those doing bogus clicking likely to face penalties? Is it the search marketer's responsibility to audit closely? Click fraud is a growing concern among search engine marketers, but who ultimately is to blame?
Are those doing bogus clicking likely to face penalties? Is it the search marketer's responsibility to audit closely? Click fraud is a growing concern among search engine marketers, but who ultimately is to blame?
Barry Lloyd provides an excellent rundown on how free listings still survive, how past penalties haven't been lifted in the new program and how a Yahoo directory link appears to be a key way to boost a page.
Google still stands by the fact that it does not give out "URL spam" penalties for URLs that contain to many keywords in them (though I personally wouldn't do this, despite such assurances). Long-time search engine marketer Greg Boser nearly...
However, if you cloak intentionally without approval -- and if you deliver content to a search engine that is substantially different from what a search engine records -- then you stand a much larger chance of being penalized by search engines...
Moreover, it would be especially hard for search engines to implement such penalties fairly. For the web marketer, the AltaVista-RealNames partnership was initially a good deal. However, if you run a position report, are you then likely to find...
