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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...

  2. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Alumni associations are generally news-starved and will publish most items on former students, provided the info...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever. April Fools Pranks 2011 - Bamboo Update Restores Sites Dropped by...

  4. 14 Tips on How to Become a More Efficient SEO Professional

    It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. It also includes sites you visit from your blacklist (good if you’re a reddit addict) and can...

  5. Creative Link Prospecting: Following a News Story

    Sometimes a breaking news story spreads like wildfire. It’s covered extensively by mainstream media, specialist sites, and expert bloggers. The coverage gives you great insights into the different angles that can be covered in a single news story...

  6. Online Newsrooms Grow Up, Go Social, Get Optimized

    The 2013 newsroom report “How the World’s Top 100 Brands Are Using Online Newsrooms to Tell Their Stories” cites these statistics: percent of brands report they now have an online newsroom.percent say they fail to keep news up to date.percent fail...

  7. Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall

    The company also said it achieved record earnings in fiscal 2012 of $50 billion, which Google CEO Larry Page said at a news conference was "not a bad achievement in just a decade and a half. Aggregate paid clicks, which include clicks related to...

  8. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    The bad news is that it takes time to generate a substantial amount of great content. The good news is that they could get started right away with building new content. Since relevant and powerful links increase SEO strength, it’s important to...