The thing is, these techniques of yore should have gone by the wayside years ago or at least this year – at least on sites you aren't prepared to burn if caught. Over-optimization is the practice of trying to make your content and sites relevant to...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Alumni associations are generally news-starved and will publish most items on former students, provided the info...
It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. It also includes sites you visit from your blacklist (good if you’re a reddit addict) and can...
So go through the trade press, read blogs and news sites on your client’s industry. Draw up a list and introduce the items into casual conversations. Ask your client, “if you were going to be interviewed by a top industry journalist or blogger...
It’s a new product, so the major publications haven’t posted reviews yet and what you see are smaller sites, most simply selling the item – no reviews. Do you agree sites need to be content mills in order to compete in the SERPs?
Experian Hitwise: Cyber Monday a Banner Day for Top 500 Retail Sites Online traffic on Cyber Monday increased 11 percent YoY, as the top 500 retail sites received more than 206.8 million total US visits.
Maps, news items, or a competitor’s paid listing could all appear before your own organic listing. The screenshot above shows an example of how news sources can be the top organic position. Brand Protection: Branded SEM allows you to reduce the...
Also, for the top 10 followers on Twitter, multiple news sites have reported the number of fake followers to be around 27 percent. The modern website is becoming more about what have you done lately (content marketing, social content, and social...
For those who are new to the party, Google remarketing provides marketers with an opportunity to stay engaged with users who were on their site (or their client’s sites) and then offer those users relevant ads as they browse the web.
Web search interest in “how to” has doubled in the past five years, while web search interest in “news” and “reviews”, by comparison, has remained relatively flat, according to Google Insights for Search.
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
I tried my hardest not to contravene any webmaster guidelines, I trained my organization to do things according to best practices, and we worked to improve the quality of the pages on our sites in order to improve the user experience.
As an in-house SEO, news of a site freeze could come as a setback if you had some changes planned before year’s end. Here is the truth in the SEO world - if we left IT folks to their own devices, then most sites would have some kind of site or page...
In the short time since Google’s freshness update, it looks like the biggest winners are news sites, broadcast sites, video portals and a lot brand sites, according to the list of winners and losers from Searchmetrics.
Increase traffic from Google News. Paid search on mobile is growing at a tremendous rate and this is changing the way campaigns are delivered and how sites are built. However, our ultimate intention is that users start to think about our platform...
Analogous to Facebook Connect, sites can authenticate users and their billing information with a simple sign in. The idea is that, when pressed, these will generate updates that are bounced around the news feeds of the 130 people to which the...
Switzerland saw a truly substantial drop on several major sites, including indeed.ch, a job search site which saw a 98.59 percent decrease in visibility; wikio.de, a news and shopping site which saw a 93.71 percent decrease in visibility; and...
News stories being highlighted on the main search results page are different, but neither really has an advantage here (both search engines highlight latest news stories on searches for “Hurricane Irene” at the top of their search result pages).
Maps and News items have remained stable, while Books are on the decline and Blogs are essentially non-existent. Google's current "standard" SERP model mixes links, images, news stories, videos, and more.
News sites such as the New York Times are altogether a different animal. My general philosophy for pushing equity to product pages (on big sites) comes down to this one idea: focus on your primary categories, then sub-categories, then product URLs...
