Over-optimization is the practice of trying to make your content and sites relevant to the point of being unnatural. The thing is, these techniques of yore should have gone by the wayside years ago or at least this year – at least on sites you aren...
Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion. Twitter is where the news breaks. In doing so, these videos can then become visible to target connections on important B2B social...
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. There’s a university level feed, with more campus-wide news, and each college or school within that university...
Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. There's been a lot of talk about quality content in the SEO world for the past couple of...
Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. What is being done to detect and remove results from larger sites when they don't have...
The top item to remove from WordPress sites: the “Hello World” post and “Sample Page”. Not indexing quickly or often enough means your site could miss some big organic search opportunities, especially if your site relies on current affairs or...
Affiliates, for their part, will need to keep track of where their merchants have moved, sign up, and then replace all the affiliate links in their sites. But Google's exit is good news for competitive affiliate networks and affiliate program...
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. LinkedIn buys Pulse for $90M as its publishing ambitions take shape...
Ecommerce sites can capitalize on the celebrity fashion news or cultural trends the same way as editors; blogging opened doors for this opportunity years ago. These tend to be the colors splashed all over runways and eventually products sold on...
And for both, create a hyperlink embedded awards badge so nominees, runners-up and winners can promote their accomplishment on their sites. Given the oversaturation in with cold email outreach, one way to increase your chance of getting links with...
Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever. April Fools Pranks 2011 - Bamboo Update Restores Sites Dropped by...
It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. It also includes sites you visit from your blacklist (good if you’re a reddit addict) and can...
That fact has changed lately as websites such as aleteia.org (a worldwide Catholic sharing network) and Vatican Insider are keenly taking immediate advantage of the announcement of Francis as the new pope to provide news and promote their sites...
But we found gaps and shortcuts in their algorithm, which we used to take our sites and clients to the top. You want your content to be the editorial content that makes the news. The domain quality scores for these media sites are very high, but if...
The great news is that this is typically a quick fix. I find this more often when sites are linking to documents using relative paths versus absolute paths. It’s important to ensure you link from top-level pages to sibling and child pages effectively.
With that in mind, Google's effort to continuously improve search quality is good news for SEO professionals already using strong content strategies. Guest posting by selecting high quality sites with well-curated content will be beneficial to your...
I am not going to dig into that the entirety of that argument today, other than to note that in my recent interview with Bing's Stefan Weitz that Weitz pretty resoundingly shut down the notion that Bing uses Facebook Likes and shares as a web...
Sometimes a breaking news story spreads like wildfire. It’s covered extensively by mainstream media, specialist sites, and expert bloggers. Nothing special in that – it only turned into a major news story when the local Council decided to forbid...
The 2013 newsroom report “How the World’s Top 100 Brands Are Using Online Newsrooms to Tell Their Stories” cites these statistics: percent of brands report they now have an online newsroom.percent say they fail to keep news up to date.percent fail...
