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  1. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    And when it comes to news publishing, how might this affect the format we’re used to? Twitter has been, and continues to be, the platform of choice for reporters covering breaking-news stories. The hierarchy within search really has to lend itself...

  3. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    Who published the information -- including whether the material was published by a reputable news source or government website; In light of the most recent European ruling on the so-called "Right to Be Forgotten," Google issued a public, or what it...

  5. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    However, the good news is that you don't need to be a high-powered PR executive to build these lists. One the best features on Facebook is Graph Search. For example, a simple search for "Friends of friends who work at The New York Times" resulted...