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  1. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    Prioritize all recommended changes with the help of your SEO provider (whether that's an internal SEO, consultant, or agency). The bad news is that Google isn't confirming Panda updates anymore, but the good news is that you technically have a...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his...

  3. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    In addition, SEMPO has offered “valuable insight and background to the Consumer Protection Bureau, both on the topic of a search engine guideline compliance review, and in presenting considerations for the transparency policy development process...

  4. Enterprise SEO Update: Rosetta, Covario, Optify & More

    Contrary to the overwhelming sentiment that Penguin is a heartless site destroyer, digital and direct interactive agency Rosetta published a case study and series of insights demonstrating a positive effect on site rankings they attribute to it.

  5. Reputation Management: PR vs. Search vs. China’s Water Army

    Mengniu, a dairy giant in China, was exposed last October for paying $42,000 to a PR agency, which hired an online water army to smear its competitors’ on the country’s up and coming microblog that consumption of their products will lead to...

  6. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    What shocks me is that he didn't realize that JCPenney actually does sell dresses, along with bedding and area rugs and a ton of other things that they could have ranked on top for if the store and its agency had only played by the rules and not...