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  1. How to Solicit Feedback from Prospects and Customers

    For example, every couple of months some company or other offers me a $25 Amazon.com gift card to take a customer satisfaction survey. No News Isn't Always Good News Fun for me, but arguably completely useless for the company soliciting my opinions...

  2. 5 Fast Facts about the EU's Privacy Ruling on Google

    This ruling is good news for young people who are growing up in the Facebook generation, where awkward teenage selfies or underage drinking photos may affect future college and job opportunities. In an email to CNN, a Google spokesman said the ECJ...

  3. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    When you add up all of the time involved with getting hit multiple times, putting band-aids on the site, recovering, and then getting hit again, a company could have (and should have) made all of the changes that were recommended in the first place.

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace years of positive media coverage. Not just to win the hearts and minds of customers, but also those of employees, media...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    All this and much more in our quick recap of search and social marketing news and tips from the past week. A newspaper company wants to add an archive with 200k pages. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable...