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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Good news for mobile sites: BrightEdge research showed there was not a significant difference between smartphone rankings based on mobile configuration. Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone...

  2. Mobile Advertising Measurement: Winning the Long Game

    Over the past few years there has been significant progress in mobile analytics - and this is great news for mobile app marketers. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. School may have just got out for some, but that doesn't mean search marketers can take a break.

  4. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    When I learned millions of people die from not having clean water and that most of them are children, that's when I decided what my drawing would be," she told New York Daily News. Eleven-year-old Audrey Zhang of New York is the winner of the...