Deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage. Be wary of sources offering information for favors or money; avoid bidding for news. One wrong pitch and your company can be plastered...
The good news for FBX advertisers: the platform allows you to do most of the same types of targeting as a traditional ad exchange. They shouldn't. Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.and...
In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are...
Google Now also offers personalized news feeds, such as scores and updates on a user's favourite sports teams and leagues. Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's...
Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. There's been a lot of talk about quality content in the SEO world for the past couple of...
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). Enhanced campaigns get Google+ annotations and an upgrade center.
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. Similarly to Google News, when Google includes Image search results within its regular search results, it would be labeled...
Where and how you consume news, interact and engage with information, people and calls to action is likely influenced by whether you're at home, the office, on the road, at the ballgame, school, or wherever you happen to be.
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. Full Disclosure: I work for Bing Ads as an Evangelist. This means I am constantly bombarded with fantastic information I think we...
Back in the day, this would be filtered through a few key sources like magazines, news outlets and a limited number of field experts. "If you have more money than brains, you should focus on outbound marketing.
Relevant news articles While a portion of your social media engagement should be dependent on sharing breaking industry news with your audience, you can also plan ahead days, weeks, or even months to lessen the daily workload.
Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. The Yahoo app lets users search for news topics they are interested in and displays summarized...
While the realities of UbiquiTV aren't necessarily bad news for marketers, the question remains as to how much they should invest in digital video. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a...
All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...
Not indexing quickly or often enough means your site could miss some big organic search opportunities, especially if your site relies on current affairs or breaking news. WordPress is one of the most popular content management systems available today.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. With Cover Feed, which gives you News Feed updates on your home...
The good news is you can choose which side of the sword to be on. And with similar changes pending from Yahoo/Bing, it only becomes even more critical to accurately measure. In looking through data and understanding the different ways marketers...
But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by Googliath. The closure of Google Affiliate Network (GAN) will create a lot of work for...
