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  1. Matt Cutts Extends Leave From Google Into 2015

    In other search news, Bing also lost a very public-facing member of its team last week. He took to his blog to share the news with his readers: Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in...

  2. Writing Your Way to the Top of Search and Social Results

    Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. As brands morph into news publishing-like models, it’s important to take note of what types of...

  3. The Evolution of SERPs and User Behaviors

    This is great news for real estate. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have...

  4. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    You may be behind on Google's inventory formatting new format specifications, but the good news is the Google Shopping feed data changes are relatively easy to implement. Although the inventory submission format requirement change was posted in...

  5. SEO Is No One-Trick Pony

    For many of you, this is not news. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. The workshop was four hours and the presentation...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will...